Sometimes, history stands still for a moment. It looks at us silently, waiting for our decision. That is exactly what is happening today in Spain. The Government, pressured by dwindling funds and rising expectations, is considering a radical move: a new diesel tax to finance electric vehicle incentives.
This is not merely a financial debate. It is a turning point. Like a Tere Liye story where a character must choose between what is easy and what is right, Spain is choosing how it wants its future roads to look.
And for businesses, for consumers, for electric mobility service providers – this moment is an opportunity.
The Government’s Dilemma: No More Funds for Electric Cars, Only Complex Solutions Ahead
The Vice President and Minister for Ecological Transition, Sara Aagesen, finally said what many suspected: “There are no funds left.”
For years, the MOVES program helped thousands of buyers reduce the cost of electric vehicles. It was predictable, reliable, and generous. Yet today, its resources are almost exhausted. Communities cannot guarantee that every applicant will receive their €4,500–€7,000 incentive. The Government cannot commit to expanding it. And Brussels demands all funds be fully executed before August 2026.
So, what now?
Instead of surrendering, the Government presented a new €2 billion package. It includes investment in hydrogen, geothermal projects, storage systems, and two special calls:
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MOVES Corredores: €150–€200 million to expand charging points on main roads
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MOVES Flotas: €50 million to electrify delivery fleets
But again, no new direct aid for normal families who want to buy an electric car.
This creates a perfect storm. Demand rises. Budgets shrink. Politicians disagree. Aagesen herself admitted: “Any future solution will be difficult to implement.”
Yet, just like the calm voice of a narrator in a Tere Liye novel, she added another line full of hope:
“No one will be left behind.”
But to keep that promise, someone must pay.
And that is where the diesel tax enters the scene.
The Diesel Tax: A Controversial Yet Powerful Source of Funding
The proposal is simple in theory:
➡ Diesel currently pays around €0.10 less per liter than gasoline.
➡ If that gap disappears, billions in new tax revenue appear.
➡ That money could be redirected to fund electric vehicle incentives.
Sounds logical, right? “Who pollutes more, pays more.” A principle aligned with European climate goals.
However, politics is never that simple.
Multiple attempts to raise diesel taxes were already rejected by Congress. Truck drivers, farmers, and some regional parties fiercely oppose it. Yet the Government now faces a choice: accept the death of subsidies or create a new source of funding.
For companies selling electric vehicles, chargers, or energy services, this is crucial.
Because if the tax passes…
✨ More funding will return to the MOVES program
✨ More buyers will seek electric alternatives to avoid diesel costs
✨ More businesses will need charging infrastructure, fleet electrification, and energy consulting services
If you are a service provider, a dealership, or a charging network operator — this is your moment to prepare.
What Other Countries Are Doing – And Why This Creates a Market Shift You Must Leverage
Spain is not alone. The United Kingdom is already designing a pay-per-mile tax for electric vehicles. Beginning in 2025, EV owners start paying VED (Vehicle Excise Duty). Then, likely in 2028, they will also pay £0.03 per mile driven.
Why? Because the government is losing fuel tax revenue.
So yes, the world is changing faster than regulations. Old budgets collapse. New taxes appear. But here is the secret:
Every tax change always creates a business opportunity.
Tere Liye often writes:
“Hope is not found in comfort. Hope is born in uncertainty.”
This uncertainty means:
✔ Companies will convert fleets earlier
✔ Individuals will rush to buy EVs before taxes increase
✔ Charging networks must scale quickly
✔ Energy software, consultancy, and mobility services will see rising demand
Your business must be in front of those buyers, not behind them.
How to Convert This Situation into Revenue – A Practical Action Plan
If you sell EVs, charging systems, financing, or sustainability services, here is how to use current events to your advantage:
1. Position Your Product as “The Smart Escape”
Use language like:
“Diesel is about to get more expensive. Going electric saves you money from day one.”
This turns news into motivation.
2. Build Educational Content
People are confused. They need guides, calculators, FAQs.
Create:
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Blog articles about diesel tax vs EV cost
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Landing pages: “How much will you save switching now?”
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Checklists for fleet electrification
3. Offer “Before the Tax” Promotions
Nothing converts like urgency.
Example:
“Move before January – get installation + subsidy support included”
4. Become a MOVES Assistance Partner
Many customers do not understand paperwork. If your business handles MOVES processing for them, conversion jumps dramatically.
Conclusion: Beyond the Diesel Tax – A Moment of Decision, Just Like in a Novel
This is not only about numbers.
It is about the road we choose.
One road leads to rising fossil costs, declining incentives, and frustration.
The other leads to a future where electric mobility becomes mainstream, supported by new revenues, new services, and new opportunities.
Just like a Tere Liye character who stands at a fork in the road, we too must decide:
Do we wait for the storm to pass?
Or do we sell the umbrellas, build the shelters, and help others cross safely — and profitably?
Because in every crisis, there are two kinds of companies:
❑ Those who complain
❑ Those who prepare and earn
The diesel tax may come. It may not. But the shift is inevitable.
Those who act now will own the market.
Ready to Become One of Them?
If your company offers:
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EV charging solutions
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Fleet electrification services
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Renewable energy consulting
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Electric vehicle sales or financing
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Tax and subsidy processing services
➡ Then this is the perfect moment to grow.
Use the diesel tax debate as a trigger.
Turn uncertainty into sales.
And remember:
“The future always belongs to those who dare to move first.”